October 19, 2009
InstallAware resorts to Sex Appeal
It's an old adage that "sex sells" in marketing. But surely there is no space less sexy then setup development tools, right?
Well, it seems InstallAware has sunken to new lows by engaging with marketing partners to spam the twittersphere using what I can only assume are astroturfing fake profiles. Their PR angle is that they a shining example of stability in light of InstallShields multiple name changes.
Hmmm. Based on the comments, emails and threads that I've been shown InstallAware could actually use a good corporate identity change right now. The level of customer disservice (including rude attacks against customers ) that I've witnessed has been horrific.