Basically it started with Chris Mumford complaining that MSI sucks and that WiX doesn't make it any easier. At first there was just your typical rude fan boy comment ( yes Rob, WiX fan-boys DO exist and not everyone who disagrees with you is a troll or a newbie ):
well.. the local supermarket here .. is looking for a Security Guard???
if u want i can help pass ya resume...
Then follows a back and forth an interesting discussion of the pains of Windows Installer and WiX.